Amanda, a native of Long Island, embarked on her professional journey after graduating from Towson University with a degree in Mass Communication. Her career took off at CBS Radio in Baltimore, where she started as a sales assistant, growing her skillset in copywriting, sales, and event marketing.
Amanda's career has been marked by her association with renowned companies and artists. After working in Chicago at Q101-FM, she was drawn to the allure of Los Angeles, where she worked in Hollywood's iconic Capitol Records tower. Her impressive 8-year tenure there was followed by a move to Red Light Management, where she started as Assistant to the VP of Marketing, contributing to marketing plans for esteemed artists such as Dave Matthews Band, Radiohead, and more. Amanda then shifted to the industry's artist management side, working with notable artists like Damian Marley.
One of Amanda's notable strengths is her adaptability. After her successful run in artist management, she returned to her advertising roots. She seamlessly transitioned from ad agency life for 5 years before moving to the client side, where she has excelled as a media buyer/planner and publicist for the past 3 years.
Identify, negotiate, pitch, and plan marketing programs
Develop, implement, and execute marketing strategies across B2B and B2C sectors (Double Coin Tires, Wound Care Advantage, Utility
Trailer Manufacturing, Kitchen United, Coaster Fine Furniture, Technicolor Federal Credit Union, and Garden Zeus)
Target and manage end-to-end processes, workflows, and execution across various media channels, including digital, radio, print, OOH, geo-targeting, CTV, and triggering campaigns
Set Up, track, and adjust Google Ads campaigns surpassing industry benchmarks
HIGHLIGHTS:
· Planned and directed a product launch in the US and Canada through PR and ad campaigns, resulting in a programmatic campaign Click Thru Rate, which was 5 times higher than the industry Click Thru Rate Benchmark
· Planned and implemented a brand launch in the US and Canada through PR and ad campaigns, resulting in a new user website traffic increase of 535% from the year prior
· Implemented a Geo Targeting campaign resulting in a Click Thru Rate 764% higher than the industry average benchmark
Wrote press releases, copy, sponsored content articles, blogs and marketing materials
Composed thought leadership pieces and by-lined articles
Scheduled interviews between company executives and industry publications
HIGHLIGHTS:
Wrote social media posts, directed creative, and took 100% ownership of Double Coin’s LinkedIn, resulting in a 20% increase in followers
In 2021, users spent, on average, over one minute & 30 seconds reading blog articles
Mass Communication Major, B.S., Concentration in Advertising, Copywriting
English Minor, Focus on Creative Writing